Andrea Powell

About Andrea Powell

Accomplished Principal Renewal Manager with a proven track record in building and…

Experience

1. Principal Renewal Manager

   Salesforce

   Apr 2020 — Present · Seattle, WA, US

   Cultivate client relationships as a trusted advisor, addressing specific issues and goals and playing a strategic role in account planning for critical accounts. Develop and execute plans to mitigate churn and attrition and maintain customer retention during transitions. Conduct regular license usage analysis, identify trends and provide actionable insights to Customer Success and Sales for strategic follow-up. Collaborate with cross-functional teams and implement process improvements to increase productivity for the Renewals team. Salesforce AI Certified Associate and Accelerate Leaders Program graduate. Key Highlights:Exceeded Annual Recurring Revenue of $37M for multiple clients, achieving a on-time renewal (OTR) rate of 95% through skillful negotiation, account management, and data-driven analytics, consistently exceeding targets set for net new revenue. Lead customer and executive reviews, providing strategic insights and recommendations based on data-driven analysis.Partner cross-functionally with Sales, Customer Success, Product, and Legal teams to streamline operations, resolve issues and drive account strategy.Served as the key liaison between the Salesforce transition team and Tableau Renewals, resolving operational challenges from the acquisition, including incompatible Software and unmigrated CRM systems. Securing a 6-month extension on critical software and hardware transitions, Identified three critical issues during beta testing of the new systems, preventing potential disruptions and ensuring a smooth transition for the 150-person renewals team while maintaining a 92% renewal rate.

Education

• University of Washington

  Bachelor of Arts (B.A.)

Skills

• Digital Marketing
• Business Intelligence
• Marketing Management
• Email Marketing
• Web Analytics
• Integrated Marketing
• New Media
• Html
• Management
• Multi-Channel Marketing
• Team Leadership
• Program Management
• Marketing Communications
• Strategy
• E-Commerce
• Messaging
• Demand Generation
• Account Management
• Online Advertising
• Project Management
• Go-to-Market Strategy
• Product Marketing
• Strategic Partnerships
• Leadership
• Marketing
• Google Analytics
• Content Management
• Mobile Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• B2b Marketing
• Global Marketing
• Product Management
• Social Media Marketing
• Enterprise Software
• Marketing Research
• Cloud Computing
• Digital Media
• Enterprise Account Management
• Social Media