Andrea Martina
Strategic Marketing Analyst @FedEx
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WORK HISTORY
Strategic Marketing Analyst @FedEx
Brussels, BE
Leading the strategic <> initiative, a challenging global multi-team project that aims to re-design the air operations of the Company through the addition of third-party carriers to enable 4BN EUR in cost savings while ensuring higher density across our network of served locations • Leading the adoption of the new FedEx product offering by developing a marketing strategy to successfully track the customer readiness and the market maturity.• Leading marketing data integration and consolidation efforts to support customer transitions from TNT to FedEx.• Developing a comprehensive customer database and market reports to support key business decisions.• Assisting sales and operations teams to identify opportunities for client acquisition and product development.• Awarded with a FedEx Bravo Zulu \"In recognition of an outstanding effort for the ACE Customer Selection and Eligibility Modelling. A complex challenging project with a significant number of stakeholders and elements that have been successfully transitioned and also enhanced and improved in a relatively short time Awarded by the FedEx EU COO for the \"impressive contributions to the TNT integration\".• Awarded with a FedEx Bravo Zulu by the EU Strategic Planning and Revenue Management Leader for the extensive support and commitment to the segmentation and pricing re-rating of TNT customers
EDUCATION
Scuola Superiore Sant'Anna
Diploma of Advanced Studies ("Diploma di Licenza Magistrale")
ESCP Europe
Master of Science - MS
University of Pennsylvania
Business Analytics Specialization by University of Pennsylvania on Coursera
Imperial College Business School
Essentials for MBA Success on eDx
University of Virginia Darden School of Business
Business Strategy Specialization by University of Virginia on Coursera
SDA Bocconi
Management of Fashion and Luxury Companies by Università Bocconi on Coursera
Università di Pisa
Master's degree
Università Cattolica del Sacro Cuore
Doctor of Philosophy (Ph.D.)
IESE Business School
Corporate Finance Essentials by IESE Business School on Coursera
SKILLS
ABOUT ANDREA MARTINA
As FedEx Strategic Marketing Analyst and PhD in Business, Labour and Institutions, I…
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