Andrea Schultz
Marketing & Brand Strategy Leader | Digital Transformation | Customer Experience | Growth Strategy | Financial Services & Complex Regulated Industries
- Role
- Head of Digital Marketing & Brand Strategy at Equitable
- Location
- Montclair, NJ, US
- LinkedIn followers
- 500 followers
About Andrea Schultz
I’m a senior marketing leader with more than 20 years of experience helping complex organizations build and strengthen their brands, modernize their marketing engines, and create customer experiences that drive measurable business impact. My approach is grounded in curiosity and centered on translating complexity into clarity. With a reputation for executional excellence, I have successfully built new functions from the ground up, turned around underperforming ones, and guided organizations through moments of transformation.I’m energized by leading teams, elevating talent, and creating cultures where people do their best work. And I’m at my best when partnering across the business to solve big, ambiguous challenges that require both strategic vision and operational discipline.
Experience
Head of Digital Marketing & Brand Strategy
Mar 2022 — Present · New York, NY, US
Advanced maturity across all Equitable’s business lines, bringing digital marketing and brand strategy under a singular strategy, roadmap and operating model. Delivered a new Wealth Management brand strategy, a full Equitable.com digital overhaul (+30% SEO, 50% fewer pages,+50M page views), and an advisor platform that brought brand awareness to competitive parity. Drove growth through audience segmentation, agency consolidation, and business area prioritization of $10M+ activation budget, while building a high‑performing team with a 90% engagement score.
Education
UNC Kenan-Flagler Business School
Executive Development Program
University of Wisconsin-Madison
Journalism, Strategic Communications
2001 — 2005
Skills
- Marketing
- Mobile Marketing
- Viral Marketing
- Business Strategy
- Strategy
- Direct to Consumer
- Interactive Marketing
- Integrated Marketing
- Sem
- Business Development
- Digital Marketing
- Financial Services
- Crm
- Customer Insight
- Social Media Marketing
- Competitive Analysis
- Customer Experience
- Online Advertising
- Digital Strategy
- Value Propositions
- Management
- Advertising
- Direct Marketing
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