Andrea F. Kravetz

About Andrea F. Kravetz

Experienced electronic product development executive with demonstrated success in product development and user experience management for e products for business, legal, academic, government and health professional markets. Over 24 years experience in a wide range of roles including product manager, project management, data manager, marketing and Vice President of User Centered Design department. Over 10 years spent leading a global User Centered Design Team at Elsevier. Practiced law in Ohio for several years before joining a corporation. Taught real estate law courses for several years to agents preparing for licensing exam. Specialties: Proven expertise in creating a strong international team to deliver easy to use and superior electronic products. Extremely user and customer focused. Strong drive for creating innovation in process, service and products. Strengths: Excels at strategy, planning and communication Managed an international team of professionals to deliver products on time and in budget Proven capability in creating a team and managing both technical and nontechnical staff to deliver multiple, complex, global products Strong leadership and organizational effectiveness skills. Created the corporate training program to focus on the Voice of the Customer Highly motivated self starter with an aptitude for creativity and innovation

Experience

1. Consultant

   Afk Consulting

   Jan 2016 — Present · Cincinnati, OH, US

   Provide consulting services to several small and large organizations in Ohio and Indiana related to user experience, user centered design, business development and organizational effectiveness. Consultant for Guidepoint Global on topics related to publishing industry, user experience and leadership. Speaker at CTO and User Experience and conferences.

Education

• University of Cincinnati

  Bachelor of Arts (BA), English Literature & Journalism

  1976 — 1979

• University of Dayton School of Law

  Doctor of Law (JD), Law

  1979 — 1982

Skills

• Editorial
• Product Development
• Web 2.0
• Ebooks
• E-Commerce
• User Experience Design
• Mobile Applications
• Web Analytics
• Accessibility
• Interaction Design
• Content Development
• User Interface
• Publications
• Web Content Management
• Multimedia
• Information Architecture
• Digital Strategy
• Business Strategy
• SEO
• Social Media
• Usability
• User Experience
• Academic Publishing
• Content Management
• Books
• User Interface Design
• Online Publishing
• User-Centered Design
• Wire Framing
• Management
• Publishing
• Content Strategy
• Journals
• Web Project Management
• Usability Testing
• Digital Media
• Digital Publishing
• Strategy
• Strategic Partnerships
• Cms