Andrea Brown

About Andrea Brown

Marketing is taking the familiar and making it strange.” - Phil Titus This is…

Experience

1. Senior Marketing Strategist

   JD Power

   May 2022 — Present

   Direct the development and execution of marketing strategies to drive engagement and business growth with the largest financial institutions in the U.S. and Canada.• Optimize campaign performance by bridging the gap between our marketing CMS (HubSpot) and sales CRM (Salesforce), ensuring better collaboration and data flow between the teams. • Oversee the development of sales enablement tools and lead nurturing campaigns to secure contract renewals.• Collaborate on website enhancement projects to improve lead generation and client engagement• Execute brand positioning strategy for 60+ products.• Craft and implement effective go-to-market strategies for the new products encompassing product positioning, sales enablement and distribution planning.

Education

• Bowling Green State University

  Bachelor of Science, Journalism, Specialization in Public Relations and Minor in Marketing

  2008 — 2012

Skills

• Writing
• Microsoft Office
• Avid
• Web Design
• Photoshop
• Press Releases
• Pay Per Click (Ppc)
• Email Marketing
• Social Media
• Graphics
• Blogging
• Lead Generation
• Public Relations
• Internal Communications
• Media Relations
• Digital Marketing
• Event Management
• Newsletters
• Social Media Marketing
• Copy Editing
• Marketing
• Final Cut Pro
• Marketing Communications
• Dreamweaver
• Sony Vegas
• Indesign
• Search Engine Optimization (SEO)
• Web Analytics
• Content Marketing
• Audacity