Andrea Amurao Julaton

Director, Data Strategy & Analytics at Wpromote

Role: Director, Data Strategy & Analytics at Wpromote
Location: San Diego, CA, US
LinkedIn followers: 500 followers

Information TechnologyView LinkedIn profile

Experience

Director, Data Strategy & Analytics
Wpromote
Aug 2024 — Present
Developing comprehensive digital marketing measurement frameworks for top-tier clients that alignbusiness goals with digital measurement outcomes, starting from initial data utilization and maturityassessments to ongoing media performance optimization• Leading a team of data specialists to ensure a full-funnel approach to measurement including scalabledata portability, advanced analytics, media mixed modeling, incrementality testing, and visualizationsolutions• Contributing to the Data Strategy & Analytics leadership team and cross-functional tiger teams bystandardizing high-quality cornerstone solutions for consistent and efficient client delivery, creatingfoundational training materials to support internal departmental growth initiatives, and drafting salesRFPs to scope project roadmap delivery and resource allocation needs• Providing expert guidance and escalation support to junior data strategists, ensuring high-qualitydelivery within the team’s client portfolio and fostering their professional growth• Contributing to company blog as measurement strategy subject matter expert on behalf of the DataStrategy & Analytics team

Education

UC Irvine
MA, Social Science - Demographics and Social Analysis
2010 — 2011
UC Irvine
Bachelor of Arts (B.A.), Sociology
2003 — 2007

Skills

Advertising
Demand Planning
Kpi Dashboards
Market Research
Microsoft Access
Search Engine Marketing (Sem)
Direct Marketing
Social Media Marketing
Direct Response Television
Microsoft Excel
Google Tag Manager
Salesforce.com
Analytics
Records Management
Market Share Analysis
Analysis
Search Engine Optimization (SEO)
Audience Segmentation
Roi Optimization
Google Analytics
Strategy
Mobile Marketing
Microsoft Office
Gis
Pay Per Click (Ppc)
Consumer Behavior
Data Analysis
Competitive Analysis
Demand Management
Digital Marketing
Target Segmentation
Google Adwords
Business Intelligence
Lead Generation
Web Analytics
Kpi Reports
Integrated Marketing

Contact information

Verified work emails, personal emails, and direct dials — unlocked in one click.

Work email
a••••••••@wpromote.com
Personal email
•••••@•••••.com
Direct dial
+16•••••••08

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Current company

Razorpay

Software Development · 4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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Experience

Director, Data Strategy & Analytics

Education

UC Irvine

UC Irvine

Skills

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