Andrea Hartley

Senior Marketing Manager @Brady Corporation

Salt Lake City, UT, US

Drive brand awareness, customer engagement and sales growth through a variety of direct marketing channels, including digital marketing, sales enablement and events• Ensure branding, messaging and design are consistent and effectively represent the company• Provide project management for the creative execution of all product launches, brand initiatives and marketing programs• Create, design and execute compelling and effective emails, landing pages, flyers, videos, ads, blog articles and social media campaigns, maintaining a cohesive story across all channels• Develop, produce and publish marketing collateral materials in collaboration with product management, marketing, graphic designers and other stakeholders• Leverage the voice of the customer regularly and use insights to develop buyer personas, buyer journeys and marketing strategies

Southern Utah University

Bachelor of Science (B.S.)