Andrea Griffith Girtz
Founder, Chief Impact Strategist @Citrus Strategic Communication Ai Innovation
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WORK HISTORY
Founder, Chief Impact Strategist @Citrus Strategic Communication Ai Innovation
Athens, GA, US
Technology firm building AI-driven communications and storytelling platforms, software, and strategies. Strategic communications consultancy specializing in content ecosystem architecture. Guiding organizations to build SEO/AEO/GEO optimized content strategies that drive revenue, authority, and discoverability across search engines, AI platforms, and human (and machine) audiences.
EDUCATION
Harvard Business School Online
Certificate, Sustainable Business Strategy
Georgia College & State University
B.S. Mass Communications, Broadcast Journalism
Purdue University - Office of the Vice Provost for Graduate Students and Postdoctoral Scholars
Graduate Certificate , Strategic Communication Management
Purdue University - Office of the Vice Provost for Graduate Students and Postdoctoral Scholars
Master of Science - MS, Strategic Communications, Leadership, Public Relations
Cornell Johnson Graduate School of Management
Certificate, Marketing Strategy
ABOUT ANDREA GRIFFITH GIRTZ
I don’t just use AI. I build with it, teach it, and think critically about its role inside modern communications systems.Most organizations have people who understand technology. Others have people who understand storytelling.Very few have someone who understands how the two systems interact — and what happens when artificial intelligence becomes part of the information ecosystem itself.As a communications strategist who spent years in journalism and broadcasting, then joined a billion-dollar brand before becoming a tech founder and entrepreneur, I study the system and what motivates people.I\'m fascinated by: How AI models process language How audiences evaluate credibility Why narratives succeed or collapse under scrutinyAnd what happens when the first audience for your message may no longer be human.(That last matters more than most organizations realize.)We are already living in a world where AI systems answer questions, filter information, summarize sources, and recommend content before a human ever sees it.Which means communications strategy now operates on two levels simultaneously: Human trust Machine interpretationUnderstanding both is the new frontier of communications.Across my work with nonprofits and global business, I focus on: Reading the technical roadmap behind emerging technologies Identifying narrative framing risks before they become crises Translating complex systems into human-centered language Designing scalable communications infrastructure Integrating AI tools into real workflowsI also built The Story Strategist — a communications intelligence platform running on the Claude API, currently in Beta. I created it because smaller organizations deserve the same strategic intelligence systems large enterprises use.If you\'re thinking about how communications must evolve in an AI-mediated world, I\'d welcome a conversation around: Technical fluency Strategic framing Operational communications leadership Journalistic instinct AI systems thinkingGet in touch.→ DM me or email a•••••@citrusimpact.com
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