Andrea González Graells

WORK HISTORY

EDUCATION

SKILLS

ABOUT ANDREA GONZÁLEZ GRAELLS

Accomplished head of ecommerce and digital with 10+ years’ experience scaling high-growth businesses in the beauty, lifestyle and fashion industries across the UK and Australia. Highly skilled in ecommerce strategy and performance marketing for local anb global growth, with a deep understanding of technology and digital marketing trends. A strong team leader and sales professional with a proven record of exceeding targets.Strategically minded but creative in execution, combining commercial acumen with a test-and-learn approach and strong problem-solving and data analysis skills. Fluent in English, Spanish and Catalan with conversational skills in French.Expertise- Forecasting, budget planning and optimisation- Performance Marketing and attribution- Customer acquisition and growth marketing- Team Leadership, coaching and development- SEO, SEM and paid social- Testing and optimisation- Customer Experience- Loyalty, CRM, Email marketing and SMS- Reporting & Analysis- Project management- Stakeholder management- Channel content strategySkills- Outstanding written and oral communication skills developed as a content creator and social media manager- Excellent planning and organising skills with the ability to work under pressure and to tight deadlines, developed whilst working both in agencies and in-house, juggling multiple clients and projects effectively- Hands-on, can-do attitude, developed working in a high growth startup- Deep understanding of social media and community management at a brand level- Proficient on Mac and PC with advanced knowledge of Microsoft Office (Word, Excel and Power Point), Photo and Video editing tools (Photoshop, Illustrator), a variety of content management systems, customer relationship management systems and email marketing platforms (Klaviyo, Hootsuite, Mailchimp, Brightpearl, Salesforce Marketing Cloud/Exact target), digital and social media analytic tools (Google Analytics, Facebook Insights), and e-commerce and front-end web design (Shopify Plus, Woocomerce, Wordpress, basic html, CSS).