Andrea Weber

About Andrea Weber

Successfully embraced and evolved career from traditional advertising to emerging digital…

Experience

1. Director of Social Digital Strategy for Fuel up to Play 60 Partnership W Nfl and Dairy Industry

   Dairy Management Inc.

   Jul 2015 — Present · Rosemont, IL, US

   Effective marketing leader with extensive experience in all marketing channels, with a razor focus and passion for the digital ecosystem-Initiated and responsible for new Monthly Digital Scorecard; used by leadership and outside agencies to optimize future brand campaigns-Pivoted and developed new digital strategies at beginning of pandemic as schools went remote by providing a new online educational resource hub to our audiences-Led cross functional teams responsible for launching 3 corporate websitesDIGITAL STRATEGY AND LEADERSHIP-Recommended new downloadable section on website which is top performing section, with a 55% increase in pageviews YTD-Created new FUTP60 app contest to encourage user activation and engagement. Drove a 29% increase in new users and a 97% increase in new Badges-Initiated new Paid Search campaign to promote new resources section of website, resulting in an 8.59% CTR and 10.91% Impression Share-Digital lead for national program as well as digital advisor for 18 regional offices, sharing best practices and emerging technology trends-Collaborate with 32 NFL teams and players to support FUTP60 national activations including video shoots and social media campaigns-Digital lead for 4 external marketing agencies and in-house creative designer. WEBSITE GOVERNANCE -Chaired the launch of fueluptoplay60.com and managed the Website Development Agency. Since 9/21 launch, pageviews grew 177% and downloads by 24%-Responsible for Google Analytics analysis and monthly reporting SOCIAL MEDIA-Lead team of social media manager to develop strategies and execute all organic and paid social media creative in-house-Championed and launched a new digital platform; Closed Facebook Group for influencers. Grew community by 29% in first year-Served as sole Community Manager for all online social conversations via Social Media Cloud Platform-Strategist for paid social media campaigns. Promoted video series resulting in a.16 CPC.

Education

• University of Illinois at Urbana-Champaign

  Advertising

  1979 — 1983

Skills

• Market Planning
• E-Commerce
• Cross-Functional Team Leadership
• Product Marketing
• Marketing Strategy
• Competitive Analysis
• Social Media Marketing
• Mobile Marketing
• Digital Marketing
• Project Management
• Mobile Devices
• Integrated Marketing
• Marketing Communications
• Online Advertising
• Customer Retention
• B2b
• Direct Marketing
• Marketing
• Email Marketing
• Wireless
• Corporate Communications
• Customer Acquisition
• Advertising
• Crm