Andre Agapito

About Andre Agapito

My name is Andre. With years of experience in Salesforce Marketing Cloud, I am a passionate and results-driven marketing automation specialist dedicated to transforming customer interactions through data. My journey spans customer data management, personalized journey design, and the execution of impactful digital marketing campaigns.At Weber Blackstone, I work as the Marketing Automation Leader, where I orchestrate Salesforce Marketing Cloud to refine customer journeys and lifecycle communications. My role blends automation, data modeling, multichannel campaign management and reporting, enabling us to craft personalized experiences that resonate with our audience.My background in IT and digital marketing equips me with strong project management and analytical skills. I thrive in cross-functional environments, leveraging advanced data synchronization strategies and sophisticated segmentation techniques to boost customer engagement. My focus on robust reporting and data-driven decision-making ensures that we stay ahead of industry trends and deliver outstanding results.Key Skills:• Marketing Automation: Salesforce Marketing Cloud, multichannel campaign management• Data Management: Customer data analysis, data synchronization, segmentation• Project Management: Cross-functional collaboration, technical solutions, reportingConnect with me today!

Experience

1. Marketing Technology Analyst

   Weber LLC

   Oct 2024 — Present · IL, US

   Architect automated lifecycle journeys for DTC CRM and e-Commerce operations within Salesforce Marketing Cloud, overseeing build, deployment, and performance monitoring. Orchestrate omni-channel campaign execution across email and paid media by leveraging order management, grill registration, engagement, and behavioral datasets from Salesforce platforms and Weber.com. Administer marketing technology ecosystem, including Salesforce CRM, Twilio Segment CDP, customer data feed into Snowflake data warehouse, and analytics tools while maintaining system connectivity through API and flat-file integrations. Deliver analytical insights through Marketing Cloud Intelligence, SQL queries and Python notebooks to support experimentation, performance evaluation, and operational decision-making.Key Contributions- Introduced high-impact lifecycle programs, Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Anniversary, and Lapsed, featuring dynamic product recommendations aligned to grill model and behavior signals- Elevated conversion performance and optimized communication frequency through structured journey refinement and behavioral segmentation strategies using Twilio Segment- Deployed behavioral audience activation via Twilio Segment CDP across email (A/B tests) and paid media channels including Meta and Google Ads strengthening targeting precision and improving engagement- Constructed Marketing Cloud Intelligence dashboards and customized revenue attribution reporting using 5-day click-window measurement to track engagement and site performance KPIs- Automated marketing operations using reusable email templates, Cloud Pages lead-capture forms, modular content blocks, and master profile data extensions to streamline execution workflows- Supported multiple countries for Salesforce Marketing Cloud implementations- Monitored SFMC platform utilization to ensure alignment with contractual usage limits and prevent overages.

Education

• Udacity

  Nanodegree, Front-end Web Development

Skills

• Web Development
• Sap Mm
• E-Commerce
• Academia Sap Mm
• Oracle
• Apics Supply Chain
• .net
• Node.js
• Integration
• Mysql
• Project Management Based on Pmi
• Desenvolvimento De Software
• Jquery
• Sap Products
• Software Development
• Integração
• Api Development
• Project Management
• Pmbok
• Windows
• Sistemas Operacionais
• Process Improvement
• Sql
• Microsoft Project
• Linux
• Systems Analysis
• Php
• Testing
• Melhoria De Processos Empresariais
• Windows O.s. Platform
• Software Documentation
• Php Frameworks
• Itil
• Agile Methodologies
• IT Management
• Vuejs
• Back-End Web Development
• Mysql Cluster
• Erp
• Oracle Sql Developer