Andrea Flaming
Senior Account Manager at Instacart @Instacart
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WORK HISTORY
Senior Account Manager at Instacart @Instacart
Toronto, ON, CA
Collaborate with sales counterparts to build and maintain strong external partner relationships-Educate, engage and encourage partners to activate e-commerce campaigns on a world-class digital grocery platform-Serve as a main point of contact for all post sale activities including campaign set up, optimization, reporting and performance to achieve advertisers’ KPIs-Approach performance discussions with an analytical, data-driven mindset, uncovering campaign insights and presenting these findings back to partners to consistently help evolve their programs to become more efficient at achieving their goals-Product expert with a deep understanding of Instacart’s evolving advertising products
EDUCATION
Sheridan College
Advertising
SKILLS
ABOUT ANDREA FLAMING
Over fifteen years experience in developing, executing and evaluating effectiveness of performance marketing initiatives- Powerful management of client relationships providing industry/category knowledge, marketing planning, campaign implementation/execution, performance tracking and analysis on various associated projects- Exceeded eCommerce retail client’s net promoter score by +75% YoY though consistently managing cross channel performance and marketing channels above expectations, while managing and mentoring Email (eDialog platform), Affiliate, Display and SEM COE teams- Achieved 100%+ performance channel marketing channel attributed growth YoY for key retail client through campaign execution excellence and efficiency improvements as a result of campaign refinementrecommendations- Executed multiple omnichannel marketing campaigns which incorporated both offline and online media to deliver significant brand sales growth and perception improvements- Experience and passion for monitoring executions of all cross functional digital specialists; providing leadership, ongoing feedback, effective motivation, training of staff members- Innovative and creative problem solver with an unparalleled ability in servicing client’s needs through listening, communicating and then acting on a tailored strategy- Data mining proficiency based on knowledge of research and industry tools, IMS, Omniture, Google Analytics, Conductor, Telmar Harris, PMB, NADbank, ComScore and Nielsen and efficient with tools such as Salesforce, eDialog, Google AdWords, Kenshoo, ClearSaleing, DDS and Adtrak software.
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