Andrea O.

About Andrea O.

I’m expert at being a marketing generalist. Someone who sees a goal or challenge then steps back to analyze the whole ecosystem – how we interact with clients, users, partners. There is a simpler way to communicate with someone, a new way to reach them, or a more efficient way to help. I love problem-solving through the lens of marketing and communications. Because of that, I don’t fit into a single job title box. Specialist, I am not. Strategist, planner, implementer, coach, critical thinker and go-getter, I am.Specialties: Branding, Product Marketing, Digital Media Monitoring & Management, Email Marketing, Marketing Plan Creation & Execution, Budget Management, Bridging the gap between Product, Customer Service & Marketing teams

Experience

1. Sr Communications Consultant

   Benefitfocus

   May 2024 — Present

   Partner with employer clients and relationship teams to design and deliver benefits communications that increase employee engagement and drive better outcomes. • Lead strategic consultations to align communication plans with client goals; analyze client data to shape recommendations and annual engagement campaigns, including benefits Open Enrollment. • Plan and execute multichannel benefits campaigns end-to-end, ensuring accuracy, clarity, and regulatory compliance. • Create high-quality content across email, web, print, video, and digital signage tailored to diverse employee populations. • Cross-functional team collaboration to operationalize programs; foster a culture of collaboration, empowerment, inclusion, and problem-solving. • Support sales with RFP responses and finalist presentations. • Manage external vendors and oversee budgets to deliver on time and within scope. • Selected Achievements: o Increase Open Enrollment participation rate by average 4% year over year. o Improve average webinar attendance rate by 56%. o Served over 26 clients and completed over 120 projects in 2025.

Education

• University of Portland

  M.B.A., Marketing

  2008 — 2010

• Canisius University

  Bachelor's Dual Degree Program, Marketing and Spanish

  2001 — 2005

Skills

• Wordpress
• Account Management
• Management
• Strategy
• Social Media Marketing
• Software as a Service (Saas)
• Digital Marketing
• SEO
• Microsoft Office
• Integrated Marketing
• Marketing Communications
• Leadership
• Salesforce.com
• Google Adwords
• B2b Marketing Strategy
• Google Analytics
• Drupal
• Product Marketing
• Email Marketing
• B2b Software
• B2b Marketing
• Market Planning
• Marketing
• Strategic Planning
• Social Media
• Online Marketing
• Advertising
• Marketing Strategy