Andrea Fenel
Social Media Channel Lead @HSBC
Signup · Get unlimited contacts
WORK HISTORY
Social Media Channel Lead @HSBC
Social Media Channel Lead at Digital Hub, including brands as HSBC, First Direct and M&S Bank - Developing Social Media Strategy: Responsible for formulating and implementing first Paid Social channel strategy for the UK market, resulting in an uplift in traffic,brand awareness as well as rise in product applications by 200% through Social channels and contributing to overall revenue targets- People and stakeholder management: Managing internal Social Media team, responsible for daily work flow of Paid Media agency and Social Media platforms. Reporting and communicating performance to senior stakeholders. Collaborating cross - department with Brand, Product and Tech teams to ensure optimal campaign delivery- Driving measurement and data projects: Collaborating with DMP and CRM -data teams to ensure best practice in terms of audience targeting tactics and insights. Responsible for driving data privacy/regulatory projects for the channel- Channel innovation & Creative execution: Creating test and learn channel roadmap; Introducing TikTok/Instagram to the marketing mix, working with legal and governance teams to risk approve new channels and content initiatives. Educating wider marketing team by providing relevant tools and coaching on creative content and ad solutions. Developing Social media creative playbook together with agencies used across markets globally. Setting way of working with Influencers/creators.
EDUCATION
LIUC - Università Cattaneo
International business, Italian
Kristianstad University
Bachelor of Science (BSc), International Business
University of Gothenburg
Master of Science (MSc), Marketing and Consumption
Lund University
Italian Language and Literature
SKILLS
ABOUT ANDREA FENEL
A driven marketing professional with +10years experience Digital Marketing and Social…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.