Andrea López Kraif

WORK HISTORY

EDUCATION

ABOUT ANDREA LÓPEZ KRAIF

I am a creative, detail-oriented marketing specialist with international experience in developing strategic solutions that add value. Throughout my career, I have honed my expertise in marketing, communication, and stakeholder engagement across various industries. As a Marketing Liaison, I coordinate marketing initiatives, develop communication strategies, and ensure effective collaboration with internal and external stakeholders. My role involves designing and implementing marketing materials, increasing brand awareness, and engaging diverse audiences. Previously, I worked as a Community Affairs Representative and Consular Officer at the Consulate General of Mexico in New York, where I gained valuable experience in international relations, public affairs, and cultural outreach. Earlier in my career, I served as a Marketing & Advertising Coordinator for Retail Buildings in Mexico, where I developed marketing strategies, managed advertising campaigns, and enhanced brand positioning for retail properties. In this role, I worked closely with tenants and property managers to create promotional initiatives that increased foot traffic and customer engagement. Following that, I joined CityClub (Soriana, Mexico’s second-largest retailer) as part of their commercial team. I managed international supplier negotiations and identified emerging market trends at trade fairs in Chicago, San Diego, and Miami, helping to introduce new products—such as cosmetics, gourmet foods, and seasonal goods—to the Mexican market. I hold a Bachelor of Business Administration from Universidad de Monterrey, a Diplomado in Social Media Marketing from Universidad Iberoamericana, Ciudad de México, and a Bachelor of Commerce from IESEG, Lille. Additionally, I earned a certification in Digital Marketing: A Strategic Perspective from Yale School of Management Executive Education. My expertise includes strategic marketing, digital communication, stakeholder engagement, nonprofit outreach, and event planning. Passionate about impactful marketing, I thrive on crafting campaigns that resonate with diverse audiences and drive business growth.