Andrea Farquhar
Director of Center for Achievement, Retention, and Enrichment Services @The University Of West Alabama
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WORK HISTORY
Director of Center for Achievement, Retention, and Enrichment Services @The University Of West Alabama
Provide strategic direction for academic advising, tutoring, retention programs, and academic resources for undergraduate students.• Lead CRM Slate Student Success implementation in partnership with IT and external consultants; oversee KPI design, retention alert system, and communications plan.• Collaborate with Deans, Enrollment Management, and Student Affairs to align advising and retention strategy with institutional goals.• Manage $600K Predominantly Black Institution (PBI) grant to improve outcomes for African American students.• Hire, train, and supervise 7 full-time professional staff across advising and academic support.• Support institutional policy reform initiatives, including admission, English placement, and change of major processes.
EDUCATION
Pacific Lutheran University
BA
The University of West Alabama
MSCE
SKILLS
ABOUT ANDREA FARQUHAR
Strategic and results-driven higher education leader with 17 years of experience advancing student success, retention, and advising infrastructure. Proven ability to lead large-scale divisional change, manage multimillion-dollar federal budgets, and implement equity-focused, data-informed strategies across complex institutions. Skilled in cultivating partnerships, directing cross-functional teams, and aligning policy, technology, and student outcomes through strategic planning and operational execution. Deeply experienced in working with underserved populations and driving measurable gains in persistence and graduation rates.
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