Andrea Zorzan

Pharma & Life Sciences, Principal Consultant @JAKALA

Milan, IT

I hold the role of focal point for analytics-driven projects, ensuring data-driven decisions and measurable impact Featured Projects: GPs S&P: estimated pathology prescriptions at the physician level by leveraging PMR, geolocation, and sell-out data through ML Pharmacy S&T: clustered pharmacies by sell-out data and tier definitions using direct sales data, leveraging BI for data storytelling, insight extraction, and tier scenario simulation GP-Pharmacy Network: identified physicians and pharmacies with strong referral relationships Field Force Territory Design: built homogeneous territories based on sales opportunities and GP segmentation Field Force\'s HCP Profiling Validation: validated profiling assessments at the territory level through stratified, sampled PMR and inference analysis Go-To-Market: conducted an AS-IS retail business model assessment by leveraging PMR data, focus groups, stakeholder interviews, and channel coverage analysis; defined a TO-BE retail and private healthcare business model by leveraging co-design workshops and pharmacy advisory expertise

Università Cattolica del Sacro Cuore

Statistical and Economic Sciences (MS), Statistic