Andrea Cuba
Director, Product Marketing | SaaS | Driving growth through strategic product marketing, cross-functional leadership, and data-informed decision-making
- Role
- Director Product Marketing at Teaching Strategies
- Location
- Washington, WA, US
- LinkedIn followers
- 500 followers
About Andrea Cuba
I am an accomplished marketing leader with a proven track record in driving growth through strategic product marketing, cross-functional leadership and enablement, and data-informed decision-making. My career spans business environments, both startup and established, where I have successfully developed and led marketing and go-to-market intiatives that drive brand and product engagement, customer adoption, and overall company growth. Proven skills, knowledge, and core competencies in the following areas:B2B/B2C Customer Engagement/Acquisition/Retention, Product Positioning/Messaging, Persona Creation, Product Innovation, Marketing Content Strategy & Analytics, Cross-Functional Leadership/Management, and Budget & Forecasting
Experience
Director Product Marketing
Jan 2025 — Present
Education
Indiana University Bloomington
B.A., Telecommunications
Tecnológico de Monterrey
Certificate, Advanced Spanish
2002 — 2002
Florida International University - College of Business
MBA, International Business
2011 — 2012
Skills
- Budgets
- Community Outreach
- Project Management
- Social Media
- Business Development
- Marketing Strategy
- Organizational Development
- Project Planning
- Leadership Development
- Non-Profits
- Leadership
- Marketing
- Public Relations
- Public Speaking
- Event Planning
- International Relations
- Management
- Nonprofits
- Human Resources
- Program Management
- Budgeting
- Microsoft Office
- Sales
- Change Management
- Proposal Writing
- Powerpoint
- Procurement
- Training
- Spanish
- Problem Solving
- Time Management
- Strategy
- Marketing Communications
- Strategic Planning
- Training Delivery
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