Andrea Conrad

About Andrea Conrad

Brand and Communications Executive | Customer Advocate, Ambassador, and Visionary | Entrepreneurial, Big-Picture Leader | Marketing Business Strategist | Master Storyteller |Driving Corporate Positioning for Game-Changing Companies As a passionate, skillful brand builder and storyteller with a growth mindset, I develop and execute breakthrough strategies to drive short- and long-range business outcomes. I am a customer-driven, creative, and operations-minded business partner with a unique approach to overcoming challenges and a strong bias for action. A trusted leader, thought partner, and strategic counsel to the C-suite, I deliver consistently outstanding results, build high-performing and engaged teams, reach stretch goals, and help solve big, hairy, audacious problems. My progressive background, which includes VP/Director-level brand, communications, marketing, and leadership roles (internally and with agencies), has enabled me to hone both breadth and depth across marketing leadership disciplines while remaining vertically deep within internal/external communications. My expertise includes consumer and B2B marketing; public relations/public affairs; corporate, internal, and M&A communications; crisis and issue management; IR; change management; media strategy; and delivering breakthrough earned media coverage. With experience in shaping consumer behavior and the customer experience across multiple industries – retail, travel, beverage (adult and otherwise), auto, services, gaming, finance, CPG, and more – I’ve found a niche in guiding pre-IPO, billion-dollar, and large matrixed public companies through transformation fueled by innovation and technology. I thread the needle to build a company vision by leading, developing, inspiring, and managing teams to achieve business goals based on my ability to harness team member superpowers, advocate for training and development, champion employee engagement, and foster a culture focused on belonging. I thrive in ambiguity and skillfully navigate constant change while managing dynamic budgets, P&L impact, and organizational design. Naturally curious, I utilize my curiosity to become a constant student of the business, the customer, and their relationship, and I use these insights to drive true long-term brand awareness.

Experience

1. Director of Brand and Communications

   Zulily

   Sep 2018 — Present · Seattle, WA, US

Education

• University of Washington

  BA