Andrea Chowansky

About Andrea Chowansky

Specialties: Product Management • Client Loyalty & Engagement • Client Experience Development • Strategic Planning • Marketing Strategy • Segmentation • Stakeholder Management • Cross-Functional Leadership Tenacity. Creativity. Grit. Teamwork.As a life-long endurance athlete, I apply the same principles when swimming and running as I do when faced with obstacles at work. How do you grow client relationships in a saturated market? How do you better engage clients through digital channels? How do you deepen established client relationships? The same way that you shave seconds off of your personal best time: through consistent hard work (training), innovative problem solving (figuring out how to finally burst through the figurative wall), and with the support of your team.My career has been spent deepening client relationships to drive profitable growth. From products and services ranging from credit cards, credit scores, condiments, and soup, I have tailored marketing programs to meet diverse needs and developed digital services to increase client engagement. I launched and enhanced two digital credit score services that are available to more than 2M customers to help them gain a more complete understanding of their personal finances. I excel at creating and adapting product and marketing strategy to satisfy specific client needs, including targeted segments such as millennials and mass affluent, diverse populations such as Hispanic and Asian Americans, and retail and foodservice distributors. Whether conducting soup tastings at 5 a.m, celebrating with clients during Hispanic Heritage month, creating custom digital communications that are delivered at the most timely and relevant moments, or launching offers that have never before been pursued to acquire engaged clients, I innovate to meet and exceed client needs.

Experience

1. Vice President, Product Manager Lead

   PNC

   Sep 2016 — Present

   Lead end-to-end engagement and business development strategy and execution from ideation and strategic planning through implementation. Innovate, problem solve, and collaborate cross-functionally to meet diverse stakeholder needs. Subject matter expertise in areas including:Client Engagement: Create and manage communication strategy and incentives for existing customers to deepen relationships and prevent attrition.Digital Service Enhancement & Client Experience Development: Develop new features and services with a focus on digital capabilities development and customer segmentation. Business Development Strategy: Develop strategy and execution of innovative offers for client acquisition. Lead end-to-end direct marketing channel acquisition initiatives from strategic planning through implementation. Analyze opportunities for new offers and improving communications through competitive analysis.Mentor emerging talent through Diversity & Inclusion network. Onboard associates in rotational program.

Education

• Boston College Carroll School of Management

  Master of Business Administration

  2008 — 2010

• Franklin & Marshall College

  Bachelor of Arts, Cum Laude, Business Administration & English

  2000 — 2004

Skills

• Business Development
• Marketing Strategy
• Marketing Budget Management
• Customer Segmentation Strategy
• Cross-Functional Team Leadership
• Relationship Management
• Account Management
• Sales
• Project Management
• Cross Selling
• Six Sigma
• Business Process Improvement
• Return on Investment Analysis
• Influence Without Authority
• Diversity Marketing
• Diversity & Inclusion Initiatives
• Brand Awareness
• Branding Initiatives
• Asset Management
• Strategy
• Market Research
• Leadership
• Segmentation
• Crm
• Financial Analysis
• Financial Modeling
• Strategic Planning
• Product Management