Andrea Brighenti
Digital Coordinator @Kask
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WORK HISTORY
Digital Coordinator @Kask
Bergamo, IT
Lead the ongoing digital transformation across the KASK Group brands, bridging strategy, technology, and execution.Strengthened personal technical and strategic capabilities in e-commerce, CRM, marketing automation, and data management.Facilitated horizontal adoption of digital skills among colleagues, fostering knowledge sharing and a culture of value creation within the team.Oversaw expansion of the B2C e-commerce with new product categories and initiated B2B and centralized data projects, preparing the foundation for greater automation, efficiency, and strategic AI adoption.Managed vendor relationships, platform integrations, and coordinated cross-department initiatives to ensure scalable and measurable digital outcomes.
EDUCATION
Università degli Studi di Bergamo
Master di I° Livello, Marketing Management per l'Impresa Internazionale nell’era dei New Media e del Digital Marketing
Liceo Linguistico Giovanni Falcone
Diploma di Liceo Linguistico, Lingue: Inglese, Spagnolo e Francese
Università degli Studi di Bergamo
Laurea triennale, Lingue e Letterature Straniere Moderne - Curriculum Orientale
ABOUT ANDREA BRIGHENTI
Passionate about digital transformation and data-driven marketing, I’ve built my career at the intersection of strategy, technology, and execution.Currently working as Digital Coordinator at KASK, I lead the company’s digital transformation roadmap — from e-commerce and CRM implementation to building an integrated digital ecosystem that connects marketing, data, and customer experience.I joined KASK in 2022 as Digital Analyst, initially focused on online advertising and performance marketing. Recognizing the opportunity to accelerate the company’s digital maturity, I took the initiative to design and co-lead a comprehensive transformation program introducing Salesforce Commerce Cloud, Akeneo PIM, and Klaviyo as our marketing automation platform — powering newsletters and automated flow campaigns that have become an important revenue driver for our B2C e-commerce.Highlights:• Led partner, technology, and vendor selection and management for key digital platforms and integrations.• Launched KASK’s first e-commerce platform, driving measurable growth and expansion.• Developed data-driven marketing and automation strategies with continuous A/B testing and an innovation-first, learning-by-doing mindset.• Promoted a digital culture through mentoring, training, and collaboration across departments and the Group\'s brands.Since 2025, as Digital Coordinator, I have further strengthened my technical and strategic capabilities while driving a broader adoption of digital skills across teams. I believe that digital transformation is a collective effort, and I actively work to share knowledge and create value within the KASK team.Building on this foundation, KASK’s digital transformation continues to evolve: we’ve launched new product categories on the B2C e-commerce site, initiated a B2B and data centralization project, and laid the groundwork for greater automation, efficiency, and the strategic adoption of AI within our digital ecosystem.
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