Andrea Brenneman
eCommerce and Digital Shelf Leader
- Role
- Senior Manager, Ecommerce Content Optimization at Fortune Brands Innovations
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Andrea Brenneman
Experienced Ecommerce Marketing Manager with demonstrated performance driving efficiencies and innovation with content syndication. Skilled in e-commerce Digital Marketing, Retail, Sales, Pricing Strategy, and Data Governance.
Experience
Senior Manager, Ecommerce Content Optimization
Jan 2023 — Present · North Olmsted, OH, US
Responsible for the development of eCommerce content and deployment strategies to onlinechannel partners for FBIN Water, Outdoors, and Security divisions. Build and lead a high-performing team, fostering a culture of innovation and collaboration. Develop and execute acomprehensive digital roadmap that aligns technology with product management andmarketing goals.* Monitors key performance indicators (KPIs) and metrics to evaluate the success ofeCommerce initiatives. Utilizes data-driven insights to identify opportunities for growth andaddress challenges proactively.* Continuously evaluates and improves organizational processes to enhance productivity andeffectiveness.* Works closely with SEO team to develop and implement strategies to improve the organicrankings and search traffic across priority keywords.* Stays ahead of industry trends, emerging technologies, and competitive dynamics to informstrategy.
Education
Cleveland State University
MBA
2002 — 2005
Ohio University
Bachelor of Science - BS, Communications
Skills
- Retail
- E-Commerce
- Product Marketing
- Marketing
- Strategic Planning
- Sales Operations
- Marketing Strategy
- Pricing
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