Andrea Braida
Senior Branding & Product Marketing Leader | Dual B2B & B2C Experience | Enterprise, Mid-Market & Startup Background | Expertise in Cloud, SaaS, RPA, IoT, & AI/ML Products & Solutions
- Role
- Senior Product & Content Marketing Consultant at Jet City Production
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Andrea Braida
High-performance marketing leader passionate about building brand affinity through cohesive, diverse, and memorable content and experiences.Background to date includes extensive experience in B2B/B2C marketing strategy and go-to-market planning/execution - enabling significant gains in market share, revenue, and customer loyalty for a diverse range of technology organizations that includes both innovative startups and large, well-established enterprise firms.Industry expertise centers heavily on products in the advanced technology space (AI, Machine Learning, RPA/Automation, Data Management Platforms, Business Intelligence/Analytics/Data Science, Hadoop, Spark, IoT, Cloud, SaaS/PaaS/IaaS) as well as extensive success targeting clients within the Banking & Financial Services, Insurance, Telecommunications, Retail, and Nonprofit verticals.Key competencies and areas of expertise include: • Product Marketing / Go-to-Market (GTM) Planning• Branding, Thought Leadership & Content Marketing• Integrated / Omni-Channel Marketing Strategy• Marketing Plan Development & Campaign Execution• New Product Introductions• Demand Generation / Customer Acquisition• Digital Marketing & Web/Social Advertising• Audience Targeting & Segmentation• Sales Enablement & Readiness• Marketing Transformation & Operations Additional strengths as an entrepreneur, small business owner, and consultant - providing unique insights into the challenges faced by corporate decision-makers and the strategies needed to capture their attention in a profitable way.
Experience
Senior Product & Content Marketing Consultant
Dec 2019 — Present · Seattle, WA, US
Transitioned prior FTE role with UIPath into a retained consulting engagement - in addition to providing product marketing, content marketing, and branding expertise to multiple other B2B enterprise software enterprises and startups, including Microsoft.
Education
University of Washington
Bachelors, Economics
Georgetown University
Executive Master of Global Strategic Communications (MPS)
Skills
- Mobile Devices
- Market Research
- Marketing Analytics
- Team Leadership
- Mergers & Acquisitions
- Sales
- Entrepreneurship
- Training
- Leadership
- Management
- Sales Operations
- Professional Services
- Forecasting
- Consulting
- Marketing Operations
- Strategic Planning
- Integration
- Change Management
- Partnerships
- Analytics
- Internal Communications
- Business Strategy
- Software as a Service (Saas)
- Business Development
- Communications Planning
- Process Improvement
- Cloud Computing
- Cross-Functional Team Leadership
- Marketing Strategy
- Product Marketing
- Enterprise Software
- Marketing
- Strategic Partnerships
- Strategic Communications
- Go-to-Market Strategy
- Marketing Communications
- Strategy
- Saas
- Product Management
- Competitive Analysis
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