Andrea Boland
Content Strategist @Scotiabank
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WORK HISTORY
Content Strategist @Scotiabank
I create and develop content strategies to improve the WestJet website alongside a team using Adobe Experience Manager (AEM). I work with stakeholders from a variety of departments across the company to ensure that the website reflects the correct and most up-to-date informations for guests. Ensuring that the content featured online is accessible is crucial, so I\'ve been taking the necessary steps to update the website\'s metadata, copy, and imagery accordingly. As a part of WestJet\'s Brand Team, I keep our guidelines up to date and work with other teams to keep communication, content, and imagery on our digital products consistent. I also create digital content to use on various channels for our sponsorship partners. In this role, strong collaboration and communication skills are required to meet deadlines, produce the highest quality of work, and improve the user experience for guests.
EDUCATION
Dalhousie University
Bachelor of Arts (B.A.), Political Science
University of Toronto
Certificate in Creative Writing
University of the Arts London
Certificate , Adobe Suite
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