Andrea Birkett

WORK HISTORY

EDUCATION

ABOUT ANDREA BIRKETT

Results oriented Marketing and Training professional with a solid background in all facets of strategic marketing and customer insights, training content development, eLearning, Instructor Led and virtual training. Additional skills include project management, process improvement and employee management. Creative problem solver with the ability to troubleshoot issues, develop effective solutions, implement procedures and communicate with all levels of management, staff and the public. Demonstrated flexibility and ability by performing multiple roles within each organization in support of changing business needs. • Designed, built, launched and maintained several client focused Learning Management Systems (LMS) as well as on demand eLearning content and courses using LearnUpon, Cornerstone and Thought Industries platforms. • Designed, built and launched an in tool Digital Adoption Platform using WalkMe which gives easy access to help resources and training courses to our clients. • Designed, implemented and moderated Voice of the Customer market research studies using techniques such as ethnography, focus groups, expert/trend leader interviews, in-depth interviews, blogs and quantitative surveys. • Partnered in the building of a new syndicated qualitative research business utilizing an online, searchable database of video clips that included ethnographic research & focus groups. Insights lead to new product opportunities, unmet consumer needs and up-and-coming trends. • Experienced facilitator in creative problem solving using a diverse range of brainstorming techniques to address business challenges in the areas of new product development, cost cutting, positioning and naming. • Created comprehensive market profiles with detailed analyses in order to evaluate target markets and potential site locations. Gathered competitive, demographic and psychographic data, established natural trade areas, scored market potential and conducted market tours to support decisions. • Efficient project management skills in fielding, costing, managing, analysis and reporting. • Skilled trainer who developed training material and conducted training sessions in a variety of areas. • Designed and produced print advertisements, promotional signage and brochures to increase sales and brand awareness. • Management experience in recruiting, hiring, training and leading operational staff.