Andrea Bastidas

Brand Partnerships and Experience at LALO Tequila | Luxury Brand Management

Role: Brand Partnerships at Lalo Tequila
Location: New York, NY, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Andrea Bastidas

With over a decade of experience in marketing, partnerships, and experiential strategy, I…

Experience

Brand Partnerships
Lalo Tequila
Nov 2023 — Present · New York, NY, US

Education

Parsons School of Design - The New School
Continuing Education, Design
2011 — 2011
Parsons School of Design - The New School
Continuing Education, Design
Istituto Marangoni
Master’s Degree, Fashion and Luxury Brand Management
2015 — 2015
Tecnológico de Monterrey
Bachelor’s Degree, Marketing
2006 — 2010

Skills

Marketing
Microsoft Office
Strategic Planning
Email Marketing
Public Relations
Team Leadership
Social Media Marketing
Event Production
Illustrator
Mac Os
Management
Photoshop
Marketing Strategy
Online Marketing
Customer Service
Social Media

Contact information

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Work email
•••••@lalospirits.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Lalo Tequila

Beverage Manufacturing · 66 employees · Founded 2019 · Austin, Texas, United States

Eduardo “Lalo” González and David “R” Carballido have been friends since childhood. They grew up not too far apart in Guadalajara, the capital of Mexico’s famed Jalisco region where tequila was born. Lalo’s father and grandfather were famed Mexican tequila makers, and David has spent his career working with Mexico’s top tequila producers. A toast at a family wedding with a specially made tequila blanco set the stage for what would unfold next. This particular tequila blanco was made in the time-honored style of their storied ancestors, with three simple ingredients and nothing else. It became the talk of the town — and of all our friends. So Lalo and David decided to create the purest expression of tequila and share it with the world. This means producing only tequila blanco purely crafted for a clean taste, with only three ingredients and no aging process to mask the natural flavor. They begin by using deep well water drawn from the heart of Jalisco. To facilitate the fermentation process, champagne yeast was selected to bring out the best in our fully-mature Highland agave. The result is LALO Tequila — a fresh take on the art of blanco. Made in Mexico, owned by Mexicans, and celebrated by seekers of the new. Lalo and David hope you love it as much as they do.

lalospirits.com

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About Andrea Bastidas

Experience

Brand Partnerships

Education

Parsons School of Design - The New School

Parsons School of Design - The New School

Istituto Marangoni

Tecnológico de Monterrey

Skills

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