Andrea Backes
Director, Digital Marketing
- Role
- Digital Marketing Director at Cedarhurst Senior Living
- Location
- Louisville, KY, US
- LinkedIn followers
- 500 followers
About Andrea Backes
I\'m the Director of Digital Marketing at Cedarhurst Senior Living, where I get to combine…
Experience
Digital Marketing Director
Jun 2024 — Present
Lead inbound marketing efforts with a cohesive, data-driven strategy to generate high-quality traffic, while managing a small internal team and coordinating with several agencies- Own CedarhurstLiving.com, guiding web strategy, SEO, content development, and conversion rate optimization to enhance user experience and engagement- Drive nurture marketing initiatives, optimizing the path from marketing inquiries to valuable sales opportunities- Analyze performance data and trends, implementing continuous optimizations to boost marketing impact and efficiency- Own the marketing technology stack and lead contract negotiations to secure the best tools and partnerships for success.
Education
Indiana University Southeast
Bachelor’s Degree
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.