Andrea Back

About Andrea Back

I am a creative customer-centric leader and strategic partner in working with CEO\'s, executives, boards of directors and cross-functional teams to develop internal and external marketing communication strategies and \"big ideas\" that increase engagement and brand awareness. I have broad experience in public, private and not-for-profit US and global organizations and nationally recognized for creating a workplace-of-choice strategy earning placement on FORTUNE\'s list of \"100 Best Companies To Work For.\" I am an expert in leveraging \"best of\" awards to produce customer loyalty, brand recognition, and recruiting and retention of world-class talent. I provide C-level leadership in marketing strategy for products and services that delight customers, financial management of multi-million dollar marketing budgets, development of internal resources and management of B2B and B2C relationships for great and growing companies. My passion is working with leaders to create a world-class service culture through strategic marketing and communications. I am experienced at working with assocates in all departments and on all levels to create a consistent brand within the organization that is transparent to the external customer and investor. It is my sincere belief that this is foundational to a company\'s overall success. Leadership: What I do. Build brands that make market share leaders. Bring tangible ideas to life. Develop world-class service marketing teams. Help companies prosper with strategic brand managementStrategy: How I do it. Combine art and science to build, execute and adapt a plan with creative and predictive results. Consider the mission and the vision in making both daily and long-term decisions. Surround myself with a team that passionately shares my business values and \"inner want to\". Build the brand from the inside-out to delight customer customers and employees every day

Experience

1. Executive Director of Marketing

   Mt. Bethel Church

   Apr 2023 — Present · Marietta, GA, US

Education

• University of Maryland

  Journalism/Advertising

• Georgia State University

  BA, Public Relations

Skills

• Program Management
• Lead Generation
• Budgets
• Direct Mail
• Foundations
• Executive Management
• Newsletters
• Integrated Marketing
• Recruiting
• Business Planning
• Management
• Brand Management
• Cross-Functional Team Leadership
• Fundraising
• Workplace of Choice Award Recognition Programs
• Public Speaking
• Customer Relationship Management (Crm)
• Community
• Brand Development
• Segmentation
• New Business Development
• Advertising
• Competitive Analysis
• Business Development
• Creative Direction
• Employee Wellness
• Community Affairs and Foundations
• Job Satisfaction
• Inbound Marketing
• Leadership
• Salesforce.com Crm Campaign Management
• Event Planning
• Newsletters and Printed Publications
• Marketing Management
• Product Marketing
• Brand Awareness
• Event Management
• Project Management
• Internal Communications
• Media Relations