Andrea Ascarrunz
Marketing Manager - Pepsi Lipton Partnership @PepsiCo
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WORK HISTORY
Marketing Manager - Pepsi Lipton Partnership @PepsiCo
Toronto, ON, CA
EDUCATION
Universidad de La Sabana
International Marketing & Logistics Administration, Marketing
Universidad de La Sabana
International Business Administration, Business
Schulich School of Business - York University
Master, Marketing
ABOUT ANDREA ASCARRUNZ
I am motivated by how brands can connect with people and engage with them through emotion. I believe that brands need to be distinctive, not different. I’m passionate about generating marketing strategies that help brands be in people’s top of mind. I’m a Marketing Manager leading the innovation and commercialization for all brands within the Pepsi Lipton Partnership at PepsiCo Canada. I have a diverse background and studies in product and service marketing have allowed me to work on projects for consumer-packaged goods, services, retail, and entertainment brands. What drives me? Taking risks, learning, trying new things, and impacting people’s lives while having fun and enjoying the ride. Branding. Performance. Entertainment. Social Media. Marketing Research. Strategy. Storytelling. Creativity. Business Development. Customer Acquisition. Advertising.
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