Andrea Aguilar

BA in Public Relations and Strategic Communication | Minor in Advertising

Role
Collegiate Brand Manager at Ryde
Location
Dallas, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Andrea Aguilar

I’m a senior at Southern Methodist University studying Public Relations and Strategic Communication, with minors in Business and Advertising. I specialize in social media, influencer marketing, and brand partnerships, with experience developing content strategies, managing creator relationships, and executing strategic campaigns that drive brand growth and engagement. I’m especially interested in agency and brand roles focused on influencer partnerships, social media strategy, and event marketing.

Experience

  1. Collegiate Brand Manager

    Ryde

    Jan 2025 — Present

    Led social media and event marketing initiatives through on-campus activations and integrated organic and paid campaigns, collaborating with an external marketing agency to strengthen student awareness and align content strategy with brand objectives.

Education

  • Fashion Institute of Technology

    Precollege Program

    2021 — 2021

  • Southern Methodist University

    BA in Public Relations and Strategic Communication

    2022 — 2026

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Andrea Aguilar — Collegiate Brand Manager at Ryde in Dallas, TX, US | Unifers