Andrea Weir
Senior Director, Growth & Demand Strategy @Alida
Kitchener, ON, CA
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Oct 2025 — Present
Senior Director, Growth & Demand Strategy @Alida
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Toronto, ON, CA
EDUCATION
2012 — 2016
Western University
Bachelor of Management and Organizational Studies, Consumer Behaviour
SKILLS
Social NetworkingPowerpointInbound Lead GenerationTime ManagementLeadershipInbound MarketingBloggingSocial MediaSearch Engine Optimization (SEO)Microsoft WordTeam LeadershipEvent PlanningSocial Media AdvertisingGraphics SoftwareLead QualificationCustomer Relationship Management (Crm)Public SpeakingHubspotEmail MarketingCrmEquestrianWritingSearch Engine Marketing (Sem)Critical ThinkingTeamworkKeyword ResearchCoaching
ABOUT ANDREA WEIR
Demand gen and growth leader with a focus on scaling B2B SaaS. I believe in rooting GTM motions in data while closely aligning strategies across marketing, sales, BD, and post-sale CS. Experience managing teams focused on building pipeline via integrated campaigns - aligning events, paid media, email, SEO, and social. Focused on optimizing revenue operations and tech stack management to empower cross-functional teams.
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