Andrea Vidaillet

About Andrea Vidaillet

UX/UI Designer with 3+ years of experience designing enterprise platforms, simplifying complex workflows, and improving large-scale information architecture. Skilled in translating research and business requirements into intuitive interaction patterns, scalable design systems, and clear user flows. Known for strong communication, cross-functional collaboration, and the ability to bring clarity to multi-system environments. Dedicated to creating accessible, efficient, and user-centered digital experiences.SKILLSTechnical: User-Centered Design, End-to-End Product Design, Responsive & Mobile Design, Accessibility (WCAG), Prototyping, Wireframing, Interaction Design, Design Systems, Information Architecture, UX Writing, Typography, Copywriting, HTML, CSS.Research: User Research, Usability Testing, User Interviews, Heuristic Evaluations, Personas, Journey Mapping, A/B Testing, Competitive Analysis, Survey Design, Personalization, Data-Driven Design, Site Mapping.Tools: Figma, FigJam, Miro, Framer, Adobe Creative Suite, Sitecore CMS, MailChimp, BeeFree, Google Analytics, Canva, Loom.Collaboration: Agile Methodologies, Cross-Functional Collaboration, Project Management, Accessibility Advocacy, Stakeholder CommunicationSoft Skills: Empathetic, Communication, Organized, Adaptable, Dependable, Collaborative, Detail-Oriented, Strong Time Management, Languages: Spanish (Native), English (Native).

Experience

1. User Experience Design Specialist

   Independent Purchasing Cooperative

   Jun 2024 — Present

   Lead UX for IPC’s enterprise supply-chain platform, leading strategic improvements to information architecture, navigation structure, and complex operational workflows used by thousands of franchisees and internal teams.Led a comprehensive redesign of the IPC website, establishing a clearer content hierarchy, modern interaction patterns, and unified UX standards that elevated overall usability and cross-device consistency.Designed and launched secure self-service workflows for account and permissions management, streamlining multi-step processes and reducing support call volume by 30%.Build and maintain a scalable component-driven design system, introducing reusable patterns, accessibility guidance, and implementation-ready documentation adopted across digital teams.Drive user research initiatives including usability testing, field research, and analytics reviews to uncover workflow friction and translate insights into high-impact design improvements.Define user flows, wireframes, prototypes, and specifications that clarify complex cross-system processes and support engineering feasibility and sprint planning.Partner closely with product, engineering, and content teams to evaluate requirements, shape problem statements, and align design decisions with business and technical constraints.Support ongoing platform operations by maintaining accurate content, validating UX standards, and ensuring WCAG compliance and responsive performance across the ecosystem.

Education

• Florida International University

  Bachelor of Arts - BA, Natural and Applied Sciences / Interdisciplinary Studies

• Avocademy

  Certificate in UX/UI Design