Andrea Udi

Business Analyst Project Management @Sterling Tech Solutions Ltd

London, GB

Spearheaded discovery sessions with business and technical stakeholders, identifying and resolving painpoints, leading to a 25% increase in ecommerce efficiency and SEO performance.Optimized digital campaign workflows through As-Is/To-Be process mapping, resulting in a 30% improvement in CRM integration and campaign effectiveness.Defined and documented business requirements in collaboration with the Product Manager and other junior Business Analyst, producing over 100 user stories, process flows, and functional specifications thatstreamlined project execution.Enhanced digital transformation initiatives by implementing SEO enhancements, CRM automation, and lead generation processes, boosting lead conversion rates by 20%.Led backlog grooming, sprint planning, and UAT cycles, ensuring timely delivery of project milestones and a 15% reduction in development time.Facilitated change management by creating comprehensive user manuals, training materials, and conducting stakeholder workshops, improving user adoption rates by 40%.Strengthened and supported data privacy compliance through GDPR-awareness documentation andpractices, ensuring 100% compliance across all digital platforms in scope.

The Open University

Bachelor of Accounting and Finance , Accounting and Finance