Andrea Toop

About Andrea Toop

Strategic marketing executive with 15+ years of experience driving brand, CRM, product marketing, growth, and media for iconic consumer brands including Chipotle, Starbucks, L’Oréal, Hard Rock, Carson Wealth, and IBM. I’ve scaled loyalty ecosystems from 8M to 36M members, launched a Cannes Lions Gold-winning campaign, and delivered double-digit revenue growth through integrated campaigns across digital, social, influencer, above-the-line, and experiential channels.I specialize in translating complex business goals and consumer insights into customer-first strategies that bridge brand storytelling, product positioning, performance marketing, and data science. From QSR to beauty, fintech to entertainment, I partner with executives and cross-functional teams to design and execute go-to-market and omnichannel marketing strategies that build brand equity, elevate customer experience, deepen engagement, and drive measurable business outcomes.Currently leading initiatives across brand, CRM, media, product marketing, and tech innovation, while advising executive stakeholders on AI-powered personalization, loyalty strategy, and digital experience transformation.Core Expertise: Brand Strategy & Positioning · CRM & Lifecycle Marketing · Public Relations & Brand Communications · Loyalty & Retention Programs · Product Marketing & GTM Strategy · Growth Marketing · Integrated Campaigns · Consumer Insights · Customer Experience (CX) & Omnichannel Marketing · Media & Performance Marketing · AI-Augmented Marketing · Executive Team Leadership

Experience

1. VP, Client Partner

   DEPT®

   Nov 2025 — Present · New York, NY, US

Education

• Concordia University

  Bachelor of Arts (B.A.)

Skills

• Project Management
• Copywriting
• Writing
• Digital Marketing
• Social Media Advertising
• Adobe Creative Suite
• Press Releases
• Digital Media
• Television
• Technical Writing
• Strategic Planning
• Analytical Skills
• Strategic Communications
• Illustration
• Research
• Photoshop
• Creative Writing
• SEO Copywriting
• Client Relations Skills
• Advertising
• Google Sites
• Marketing Communications
• Facebook
• Strategy
• Microsoft Excel
• Public Relations
• Media Relations
• Photography
• Brand Development
• Integrated Marketing
• Event Planning
• Fundraising
• Blogging
• Editing
• Social Media Marketing
• Newsletters
• Client Relations
• Change Management
• Marketing
• Corporate Communications