Andrea Tappert
Sr. Director, Crossix Marketing at Veeva Systems
- Role
- Sr Director, Integrated Marketing, Crossix Analytics at Veeva Systems
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Andrea Tappert
I lead the Crossix marketing team at Veeva Systems. Veeva Crossix helps health brands use data to better plan, activate, measure and optimize their marketing campaigns.
Experience
Sr Director, Integrated Marketing, Crossix Analytics
Aug 2020 — Present · NY, US
As Sr. Director of Integrated Marketing, I manage all field and product marketing for Crossix Analytics, a $100M business unit within Veeva. Crossix helps health brands improve marketing effectiveness by connecting media campaigns to health data. Key accomplishments- Annual Trends in Health Advertising Report, which showcases key learnings across more than 200 life sciences DTC and HCP advertising campaigns - Featured speaker at Xpectives.health 2021 Hospital Marketing Conference (Oct 2021)- Ongoing content development to educate customers about the changing media landscape, including the deprecation of third-party cookies and emerging digital video channels
Education
Syracuse University
Bachelor of Science (BS), PR / Political Science
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