Andrea Stenz
Marketing Manager at The Vollrath Company
- Role
- Marketing Manager at The Vollrath Company
- Location
- Plymouth, WI, US
- LinkedIn followers
- 500 followers
About Andrea Stenz
Highly qualified and creative marketing leader with a passion for developing others and is experienced in brand management, new product introductions, creative development and marketing strategy in an omnichannel environment.• Strategic thinker with a proven track record of developing marketing strategies that pull through the purchase funnel to increase overall net sales.• Additional expertise includes people leader, coach and mentor, trade show strategy, competitive market analysis, market research, voice of customer, agency relationships, social media, consumer insights, merchandising and content strategy.
Experience
Marketing Manager
Sep 2022 — Present
Lead a team of marketing professionals that are responsible for crafting strategic marketing plans that contribute to attaining the annual business goals and financial objectives for the company- Owner of the brand across all channels, customer segments and media platforms- Work cross-functionally with the creative team, product marketing, engineering, new product development and sales on go to market strategy, promotional material, sales tools and content to best sell the product in the markets we serve- Ownership of the annual business unit marketing budget- Manage the flow of over marketing projects annually through an internal marketing project management system from initial request to project completion- Active mentor in the company sponsored mentorship program- Member of the steering committee for the Woman\'s ERG
Education
University of Wisconsin-Stevens Point
Bachelor of Arts, Music
1999 — 2003
Lubar College of Business
MBA, Business
2005 — 2008
Skills
- Strategy
- Integrated Marketing
- Management
- Forecasting
- Trade Shows
- Press Releases
- Pricing
- Consumer Products
- Product Marketing
- Marketing Research
- Competitive Analysis
- Market Planning
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Market Analysis
- Market Research
- Marketing Communications
- Customer Insight
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