Andrea Steigerwald
Global Head of Corporate Marketing & Communications @Grenzebach Group
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WORK HISTORY
Global Head of Corporate Marketing & Communications @Grenzebach Group
DE
Leading global corporate marketing and communications, with responsibility for brand, communications, PR, public affairs, change, and crisis communication across all regions and business units. I built and continue to develop the marketing and communications function into a strategic, value-creating leadership discipline with direct C-level interface, clear governance and global alignment: Built and restructured a cross-regional Marketing & Communications organization, aligning structures, capabilities and governance with the company’s strategic direction and transformation. Defined and executed the global corporate marketing and communication strategy, strengthening brand positioning, employer branding and market relevance across regions. Acted as strategic advisor to the CEO and executive leadership on positioning, reputation management, executive communication and change initiatives. Elevated public relations, media engagement and public affairs to a new strategic level, serving as spokesperson in high-stakes situations, media interviews and crisis contexts. Led change, transformation and crisis communication during strategic realignments, regulatory topics and a major crisis event, safeguarding reputation and stakeholder trust. Established consistent global communication frameworks, processes and guidelines to enable effective leadership communication across executive, management and team-leader levels. Drove integrated brand, marketing and digital initiatives, strengthening visibility, consistency and recognition and contributing directly to qualified leads and new business.
EDUCATION
University of Augsburg
Master of Education, History and German language and literature
University of Augsburg
Bachelor of Arts (B.A.), History and German linguistic and literature
University of Augsburg
Master of Arts (M.A.), Historical sciences
Hult International Business School
Master of Business Administration - MBA, International Business
ABOUT ANDREA STEIGERWALD
A global Marketing & Communications Executive with over ten years of experience building, scaling and transforming international marketing and corporate communications functions in complex, technology-driven B2B environments.Throughout my career, I have positioned marketing and communications as strategic leadership disciplines with measurable business impact. I have built and restructured global organizations, established governance frameworks, and aligned brand, communications and corporate positioning with long-term growth and transformation objectives.As a member of executive leadership, I work closely with C-level stakeholders to navigate market expansion, organizational change and high-risk situations, including crisis and reputation management across international markets. My focus lies in global brand positioning, corporate reputation, transformation communication and stakeholder engagement in regulated and competitive environments.I translate complex industrial and strategic contexts into clear, credible and compelling narratives that support growth, alignment and trust across global stakeholder landscapes. I operate at the intersection of executive leadership, corporate strategy, marketing and communication.
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