Andrea Sroczynski
Managing Director Geschäftsführerin Germany Regional Sales Director @SBD Automotive
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WORK HISTORY
Managing Director Geschäftsführerin Germany Regional Sales Director @SBD Automotive
Dusseldorf, DE
Strategic development and management of the DACH, Scandinavia, and Eastern Europe regions, including team structure and business development• Management of business processes, introduction of governance structures, and establishment ofa value-oriented leadership culture• Market analyses to identify business potential, including data-based recommendations for action• Implementation and auditing of ISO 27001- and TISAX-compliant processes and ensuringregulatory requirements (e.g, GDPR, EU AI Act)• Management and negotiation of large-scale projects with OEMs such as Mercedes-Benz, VW Group, Hyundai and BOSCH• Active stakeholder work, including pricing, contract negotiations and positioning of new technologies/offerings on the market
EDUCATION
Mannesmann Datenverarbeitungs GmbH
Mathematisch-Technische Assistentin (IHK)
SKILLS
ABOUT ANDREA SROCZYNSKI
Strategic bridge-builder between IT, business and customer value I connect technology, processes and people to create impactful solutions. My focus is on translating complex requirements into simple, user-oriented structures and products. 20+ years of experience in automotive, IoT and digitalization From international automotive projects to building new markets in the IoT sector, I have managed programs, contributed to standardization and scaled processes. I bring operational excellence, digital transformation expertise and a strong affinity for IT and processes. Leadership with empathy and structure As a leader I have built and empowered international teams. Governance provides orientation, while my leadership style fosters trust, responsibility and room for growth. Business Development & Key Account Strategy I have built regions, developed key accounts and established international partnerships. I combine market analysis, strategic roadmaps and data-based decision-making with the execution of concrete sales and growth initiatives. From concept to execution, I have repeatedly demonstrated how innovation and business development can be successfully linked. Innovation & Customer Value Beyond project and requirements management, my strength lies in identifying new business opportunities and working with customers and partners to develop market-ready concepts – whether in connected car, smart services or digital platforms. My drive I want to shape digitalization and innovation in a way that creates real value – for companies, their customers and society. My idealism is not wishful thinking, but the foundation for sustainable business success.
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