Andrea Smith
Director of Sales @Nature's Touch Frozen Foods
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WORK HISTORY
Director of Sales @Nature's Touch Frozen Foods
US
As Director of Sales for Grocery U.S, I lead the strategic growth of Nature’s Touch’s private label frozen fruit business across national retail partners. I own key customer relationships, drive insight-led joint business planning, and develop high-impact sales strategies that balance agility with long-term profitability.My role is grounded in collaborative disruption—challenging conventional sales models to co-create sustainable value for both our customers and the Nature’s Touch brand. I work cross-functionally with R&D, supply chain, and category insights to uncover whitespace opportunities and drive category leadership.Key responsibilities include:• Leading national account strategy, forecasting, pricing, and promotional planning• Managing a high-priority U.S. retail customer end-to-end• Overseeing national revenue, margin, and category performance• Mentoring and developing Key Account Managers• Leading high-stakes negotiations aligned with seasonal crop and margin modelsWith a passion for innovation and building meaningful partnerships, I’m proud to contribute to a company recognized for its quality, integrity, and commitment to a more sustainable food future.
EDUCATION
California State University, Chico
Bachelor of Science - BS, Business Administration and Management, General
ABOUT ANDREA SMITH
With over 25 years of experience in the Consumer-Packaged Goods (CPG), Produce, and Foodservice industries, I’m a dynamic and results-driven sales leader known for driving sustainable revenue growth, cultivating strategic partnerships, and leading high-performing, cross-functional teams.My expertise includes leading national sales strategies, managing direct and broker networks, and executing data-driven business plans that deliver measurable results. I thrive on aligning internal resources, unlocking new market opportunities, and strengthening customer relationships to fuel long-term success.Core Strengths:Retail Sales Leadership (Grocery, Club, C-Store, Drug, Mass)Strategic Broker Management & Channel Expansion Budgeting, Forecasting & P&L OwnershipPrivate Label & Branded Sales Strategy Trade Promotion & Category Growth PlanningProduct Launch, Packaging & Merch ExecutionHigh-Level Customer EngagementCross-Functional CollaborationCRM, Microsoft Office Suite, and Data AnalysisTeam Leadership & DevelopmentProduct Life Cycle ManagementMulti-Year Business Planning
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