Andrea Seguya
Data Scientist | Systems Analyst | Creative Problem Solver & Critical thinker | Helps Organizations make business decisions that are data-driven
- Role
- Business Systems Analyst Iii at Redwood Outdoors
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Andrea Seguya
Redwood Outdoors benefits from an innovative business systems analyst and data-driven strategies designed to enhance customer engagement and satisfaction.A graduate of the University of Washington\'s Information Technology program, my expertise lies in data analysis, database management, AI adoption, user centered designs, and marketing optimization. Contributions include developing actionable insights that foster customer loyalty and creating seamless online marketing campaigns, combining technical acumen with a focus on efficiency.
Experience
Business Systems Analyst Iii
Aug 2025 — Present
Built and deployed cloud-based data pipelines and ETL processes to power accurate, company-wide reporting and reduce manual data work.• Led end-to-end implementation of AI-driven support automation, redesigning Zendesk ticket structure and knowledge base architecture to improve triage speed, reduce repetitive inquiries, and enable scalable self-service.• Redesigned the Zendesk Knowledge Base, combining UX, front-end customization, and technical writing to create a streamlined, Co-Pilot–enhanced resource hub for customers and internal teams.• Supported B2B marketplace integration with Wayfair by aligning SKU mapping, inventory feeds, and fulfillment workflows across cross-functional teams and external vendors.• Served as internal systems SME across WMS, Shopify, Power BI, Zendesk, and Google Cloud, translating business needs into scalable system solutions and eliminating ad hoc manual processes.• Built integrations to support lifecycle and win-back marketing campaigns, implementing structured tagging and reporting workflows to improve revenue visibility and attribution.• Partnered with executive leadership on automation strategy, cost controls, and long-term system architecture decisions.
Education
University of Washington
Bachelor's degree, Information Technology
2020
Tacoma Community College
Associate's degree, Computer Science
2017 — 2019
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