Andrea Sawma
Brand Strategist @Clone
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WORK HISTORY
Brand Strategist @Clone
Developing and managing over 10 virtual food delivery brands which includes: market analysis, packaging sourcing, marketing plan, branding strategy, recipes selection, pricing strategy Auditing existing brands : identification of key areas of improvement through operational and financial KPIs Establishing training documents and covering them during sessions to onboard brand manager Holding a brand manager position for 8 months - managing a brand from top to bottom : operational, financial, promotion, recipes, expansion strategy
EDUCATION
Vatel Brussels - Belgium
Bachelor's degree, Hospitality management school
Cornell University
Professional development program (PDP), Hospitality Administration/Management
Saint Michel des batignolles
Baccalauréat, Économie
ESCP Business School
Master in Hospitality, Sustainability and Tourism Management , Business Administration and Management, General
ABOUT ANDREA SAWMA
Hi, Welcome to my LinkedIn page! Glad that you ended up here. I am a professional with six years of progressive experience, I have consolidated my knowledge in the food industry, in the operational and in the analytical side to improve a food business profitability. My last experiences, mainly focused on the development of food concepts and marketing plan for pre-opening businesses, lead me to become an autonomous and result-oriented person. In case you’re interested to learn more about the food industry or share your experiences, don’t hesitate to connect and reach out!
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