Andrea Ross Schrager

About Andrea Ross Schrager

With over 20 years of experience, Andrea is a leading expert within the entertainment, brand, sports, and music industries. She excels at translating creative vision into actionable, data-driven strategies that help creators and companies cultivate audiences, expand reach, and establish enduring brands. Her expertise spans global marketing, influencer and celebrity marketing, brand partnerships, and creative strategies, leveraging extensive industry relationships and international experience to elevate brands globally. At Starpower, Andrea led a team of 20+ marketers, driving entertainment marketing initiatives and programs for global brands, leading Diageo, the #1 spirits globally. She specialized in crafting comprehensive culture and entertainment strategies for brands, encompassing influencer marketing campaigns, celebrity ambassador programs, sports programming, partnerships, sponsorships, and content integrations (TV/Film/Music Videos/Gaming). Andrea\'s impactful career highlights includes work at CAA, where she developed deep industry and talent relationships and guided clients through the emerging branded content and social media landscape, laying groundbreaking work for new strategies. At UM/IPG, she significantly elevated brands as Head of Talent and Entertainment Partnerships, creating and implementing culture driven digital and traditional strategies that consistently drove significant revenue growth. During this time, she developed the proprietary Influencer Power Index (IPI)—a data and analytics tool for brand-creator identification that generated substantial revenue in its first year. Her award-winning work at UM includes a Cannes Lion Grand Prix for the 5B documentary (J&J) and recognition by Adweek as a “strategic move/hire.” She was also named to TV Week\'s \"Top 10 under 35 Hotlist.\" Known for blending strategic thinking with hands-on execution, Andrea has a proven track record of developing innovative culture partnerships, driving substantial revenue, and building successful teams, consistently delivering impactful results for clients.

Experience

1. Senior Vice President

   Golin

   Jan 2025 — Present · New York, NY, US

Education

• The George Washington University

  BA, Political Communications

  1999 — 2003

Skills

• Social Networking
• Social Media Marketing
• New Media
• Strategic Partnerships
• Digital Media
• Content Strategy
• Contract Negotiation
• Creative Direction
• Television News
• Talent Acquisition
• Social Media
• Management
• Business Development
• Broadcast
• Talent Booking
• Video Production
• Branded Entertainment
• Casting
• Entertainment
• Final Draft
• Public Relations
• New Business Development
• Television
• Producing
• Communication Skills
• Talent Management
• Video
• Sales