Andrea Fratto

Experience

1. Foodservice Innovation Frozen Analyst

   PepsiCo

   Nov 2021 — Present

   Drive the Frozen Innovation Platform for our largest Foodservice National customers, including Taco Bell, Circle K, 7-Eleven & Sam’s Club while creating brand building and brand equity across our portfolio Charter individual projects through the stage gate process to get cross functional alignment on each initiative Partner with Marketing Insights to target the consumer in order to build the brand and create excitement Partner with brands on their big bets and launch AFH with key customers & leverage unique customer partnerships for LTOs and cultural moments Drive incremental growth through frozen beverages locally and nationally in all foodservice channels, while unlocking partnerships with customers through equipment and service Collaborate with cross functional teams to ensure alignment on priorities Conduct a post program analysis after the innovation has launched & share out through an executive summary

Education

• Iona University

  Bachelor of Arts, Mass Communication; Advertising

  2009

• Iona University

  Mass Communications, Advertising/Marketing

  2005 — 2009

• Manhattanville University

  Master's degree, Marketing/Marketing Management

  2015 — 2018