Andrea Pauly
Senior Project Manager @dpa Deutsche Presse-Agentur GmbH
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WORK HISTORY
Senior Project Manager @dpa Deutsche Presse-Agentur GmbH
The digital revenue initiative DRIVE combines editorial expertise with the deep knowledge of data. Our goal is to enable local and regional news publishers to deliver relevant and meaningful content based on User Needs – and get paid by their readers so they have a future.
EDUCATION
Hamburg Media School
Digital Journalism Fellowship
SKILLS
ABOUT ANDREA PAULY
Always looking out for user needs and content that makes a difference in people‘s daily lives.Believing fiercely in journalism but knowing that it needs change, data, and caring communities. Mobile first.Working with news publishers, journalists and data experts at the digital revenue initiative DRIVE trying to save the future of regional journalism which is important for our democracy. Big words, I know.Before that: Helped the new paid content portal grow. Lead the Audience Development team including specialists in data, product, digital journalism, UX & social media. Then lead the Content Development team working on audio, video and newsletters.Created and hosted the interview podcast „Fränkischer Talk“ and trained young journalists in podcasting.And before that: digital & local journalism @schwaebische.de,@kurier.de & @wlz-online.de. worked the digital news desk, did all the journalism things: reporting, writing, filming, podcasting and more. Climbs mountains for a good story (and for fun). Podcasts: Sag’s Pauly (20••••21)Fränkischer Talk ( 20••••26)Digital Journalism Fellow 2020/2021 @ Hamburg Media School Participant in Table Stakes EuropeMentor @ Cross Mentoring Metropolregion Nürnberg (2025/26)\"We\'re not in the News business. We\'re in the Relationship business.\"-Jeff Jarvis
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