Andréa Johnson

About Andréa Johnson

I\'m a marketing strategist with 10+ years leading brand growth, digital campaigns, and franchise marketing at scale, including a 3-year run as Global Director of Franchise Marketing at UFC GYM, where I oversaw marketing across hundreds of locations. My background spans SEO, content strategy, campaign execution, CRM, paid media, and team leadership. I\'ve worked remotely and in-person, independently and cross-functionally, for startups and global brands alike. Outside of marketing, I\'m a travel writer and fiction author, which means I bring a content creator\'s eye to everything I do.

Experience

1. Marketing Performance Strategist

   Fit Body Boot Camp

   May 2025 — Present · Chino Hills, CA, US

   Develop and execute multi-channel paid campaigns across Meta and Google, managing budget pacing, bid strategy, and performance metrics including ROAS, CAC, and CPL• Serve as performance marketing strategist for franchise partners across hundreds of North American locations, translating campaign data into actionable growth recommendations• Optimize full-funnel marketing from awareness to retention, including landing page testing, ad creative iteration, and re-engagement automation

Education

• California State University-San Bernardino

  Bachelor of Arts (BA), Psychology

• California Baptist University

  Master of Business Administration (MBA), Business Administration and Management, General