Andrea P.
Sr. Manager, B2B Brand & Marketing Strategy at American Express
- Role
- Senior Manager, Global Brand & Marketing Strategy at American Express
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Andrea P.
A seasoned marketer with more than 10 years of experience in developing integrated branding and marketing campaigns to meet businesses’ objectives and revenue goals.Areas of expertise- Brand strategy & positioning- Marketing strategy- Demand generation- Lead generation- Retention/loyalty/affinity- Lifecycle marketing- Social media marketing- Paid media (traditional and digital)- Digital marketing- Direct-to-consumer
Experience
Senior Manager, Global Brand & Marketing Strategy
Jul 2022 — Present · US
Education
Broward College
Associate of Arts (AA), Advertising
2009 — 2011
Florida International University
Master of Business Administration - MBA
2018 — 2020
Instituto San Ignacio de Loyola
Graphic Design
2007 — 2008
Florida International University
Bachelor's degree, Advertising
2012 — 2014
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