Andrea Nicholson

Chief Strategy Officer (CSO) @American Sound

Indianapolis, IN, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2022 — Present

Chief Strategy Officer (CSO) @American Sound

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IN, US

Leader of the Sales Team and Go-To-Market Strategy

EDUCATION

1997 — 2001

Purdue University

Bachelors Degree, Selling and Sales Management

1997 — 2001

Purdue University

Minor Focus, Psychology & Communication

SKILLS

IptvVideo ConferencingStrategic PlanningSales ProcessVoipChannel PartnersSolution SellingStrategic ThinkingMarket PlanningAudio ConferencingAvManagementCross-Functional Team LeadershipDigital Signal ProcessorsMarketingProduct LaunchBrand DevelopmentDirect SalesNew Business DevelopmentTelepresenceCompetitive AnalysisBusiness DevelopmentContract NegotiationSellingUnified CommunicationsNetworkingSystem DesignVideoAccount ManagementDigital SignageIntegrationNegotiationProduct MarketingProduct InnovationAv SystemsKey Account ManagementStrategic PartnershipsSales ManagementStreaming MediaOperational Efficiency

ABOUT ANDREA NICHOLSON

With 20 years in the AV Industry, I am often the least technical person in the room, however, I absolutely love helping companies come together, collaborate and grow. This all starts with great conversations and goals to have better meetings, idea sharing and brand recognition. I love creative problem solving, consulting and educating our clients on the possibilities. I love even more when we see their needs, wants, wishes and dreams come to life through the use of technology.Throughout my career, I\'ve worked for a very small, local AV company where trust and service were key. I\'ve worked for a global AV company where price and footprint were key. All of those experiences paved my path to where I am today - helping build and grow the #BestDamnAVCompany, American Sound. As the Chief Strategy Officer, I\'m responsible for our \'go-to-market\' strategy which includes sales, marketing and all things client facing. Don\'t even get me started on my team - to say they are the best at what they do isn\'t giving them near enough credit. Half way through my career, I realized the phrase \"Surround yourself with people you wish to be most like\" is 100% true and we work harder than anyone to do just that at American Sound.

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