Andrea Nicholson
Woman in Tech | Chief Strategy Officer | Creative | Innovator | Boilermaker
- Role
- Chief Strategy Officer (CSO) at American Sound
- Location
- Indianapolis, IN, US
- LinkedIn followers
- 500 followers
About Andrea Nicholson
With 20 years in the AV Industry, I am often the least technical person in the room, however, I absolutely love helping companies come together, collaborate and grow. This all starts with great conversations and goals to have better meetings, idea sharing and brand recognition. I love creative problem solving, consulting and educating our clients on the possibilities. I love even more when we see their needs, wants, wishes and dreams come to life through the use of technology.Throughout my career, I\'ve worked for a very small, local AV company where trust and service were key. I\'ve worked for a global AV company where price and footprint were key. All of those experiences paved my path to where I am today - helping build and grow the #BestDamnAVCompany, American Sound. As the Chief Strategy Officer, I\'m responsible for our \'go-to-market\' strategy which includes sales, marketing and all things client facing. Don\'t even get me started on my team - to say they are the best at what they do isn\'t giving them near enough credit. Half way through my career, I realized the phrase \"Surround yourself with people you wish to be most like\" is 100% true and we work harder than anyone to do just that at American Sound.
Experience
Chief Strategy Officer (CSO)
Sep 2022 — Present · IN, US
Leader of the Sales Team and Go-To-Market Strategy
Education
Purdue University
Bachelors Degree, Selling and Sales Management
1997 — 2001
Purdue University
Minor Focus, Psychology & Communication
1997 — 2001
Skills
- Iptv
- Video Conferencing
- Strategic Planning
- Sales Process
- Voip
- Channel Partners
- Solution Selling
- Strategic Thinking
- Market Planning
- Audio Conferencing
- Av
- Management
- Cross-Functional Team Leadership
- Digital Signal Processors
- Marketing
- Product Launch
- Brand Development
- Direct Sales
- New Business Development
- Telepresence
- Competitive Analysis
- Business Development
- Contract Negotiation
- Selling
- Unified Communications
- Networking
- System Design
- Video
- Account Management
- Digital Signage
- Integration
- Negotiation
- Product Marketing
- Product Innovation
- Av Systems
- Key Account Management
- Strategic Partnerships
- Sales Management
- Streaming Media
- Operational Efficiency
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