Andrea Medeiros Eident
VP The Content Studio @ The Channel Company | Content, Design & Video Strategy | Public Speaker | Host | Former Newsie
- Role
- Vice President, the Content Studio, Communities at The Channel Company
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Andrea Medeiros Eident
Storyteller. Problem solver. Creative leader. I’ve been tackling creative challenges for 15 years — leading marketing, design, digital content, video, event content and editorial teams. My expertise is in content strategy, go-to-market solutions, public speaking, on camera hosting, P&L management, building partnerships and leadership. My career has taken many twists and turns, from TV news reporting and producing shows to growing B2B creative teams in the technology sector. There is always one constant — I am driven by new challenges. I love what I do, because the creative landscape is always evolving, and I enjoy continuing to learn and grow.I find peace in teaching HIIT yoga and harbor strong opinions on the Oxford comma, but as in any situation I’m willing to hear you out.
Experience
Vice President, the Content Studio, Communities
Apr 2025 — Present · US
Leading a world-class team across content, design, and video to deliver compelling, multi-platform storytellingDriving creative strategy and execution for global IT communities and partnersDeveloping sophisticated, elevated content experiences that reflect the evolving needs of our audiences and clientsCreating integrated go-to-market (GTM) content solutions that align with client objectives and fuel business growthPrioritizing audience engagement and performance, with a sharp focus on data-driven insights and measurable impactBuilding scalable content programs that elevate brand, drive value, and deepen connectionChampioning innovation, collaboration, and a strong editorial voice across our media portfolio
Education
Emerson College
BS, Broadcast Journalism
2005 — 2008
Skills
- News Writing
- Journalism
- Storytelling
- Breaking News
- Avid Newscutter
- Producing
- Marketing Management
- Documentaries
- Social Networking
- Multimedia
- Social Media Marketing
- Wordpress
- Business Development
- Digital Marketing
- Video Editing
- Premiere
- Enps
- Management
- Editorial
- Broadcast Journalism
- Marketing
- Team Leadership
- Videography
- Entertainment
- Camera
- Online Journalism
- Public Speaking
- Event Content
- Broadcast
- Leadership
- Video Production
- Editing
- Social Media
- Writing
- Broadcasting
- Sharepoint
- New Business Development
- Blogging
- Video
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