Andrea Terzigni
Consumer Insights Manager @Worthington Enterprises
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WORK HISTORY
Consumer Insights Manager @Worthington Enterprises
Columbus, OH, US
Worthington Enterprises is the former Worthington Industries, which separated its Steel Processing business in December 2023.Actively collaborate with industrial design, engineering, brand and marketing teams.Experience designing and conducting research across both qualitative and quantitative methods, including IDIs, focus groups, concept testing, brand health tracking, A & Us, segmentations, price/package/positioning tests.
EDUCATION
University of Dayton
BS Business Administration, Marketing, MIS
ABOUT ANDREA TERZIGNI
Consumer Insights - Innovation - New Product Development
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